Client: Lamborghini
Work location : Bengaluru
Designation : Marketing Head/Senior Marketing Manager
Salary Package: Up to 1.5 lakhs per month
Experience: 12-20 years of experience in Luxury car marketing in Bangalore
( Preferred Brands like Audi , Ferrari, Mercedes Benz ,BMW , Porsche, Jaguar )
Role- Full time
Job Description:
1. Experience in planning and organizing on ground events – this is most important
2. Experience in digital marketing
3. Experience in planning marketing campaigns, managing marketing budgets.
4. As head of Marketing, the person is responsible to plan, budget and execute all
marketing activities in the entire marketing area of Lamborghini Bangalore (Karnataka,
AP, TN & Kerala)
Key Responsibilities:
6. Planning monitoring and executing the Annual Marketing Plan for Lamborghini Bengaluru – Customer Events, Product Launches, Race Track events in India and Abroad, Customer Drives, Customer Engagement Programs, Co-sponsorship events
7. Prepare Annual Budget and Present Quarterly Updates to Lamborghini India
8. Plan tie-ups with leading luxury brands and co-create partnerships that are mutually beneficial
9. Manage customer database and update in CRM software
10. Plan and execute digital and social marketing campaigns – Responsible for Lamborghini Bengaluru FB, Instagram accounts and customer and fans engagement at these platforms
11. Plan and execute customer engagement activities for Lamborghini Bengaluru
12. Min 5 years of experience in handling marketing both ATL (Key focus on Digital and Social Marketing) and BTL (Events, Tie-ups with other Luxury Brands, Database Management) .
Experience in planning, managing and executing customer events on
ground is a must. Experience in managing marketing for a luxury product and experience
in dealing with luxury customers is preferred.
13. The candidate should be minimum Graduate. MBA degree in marketing is an added
advantage