About EarlySalary:

EarlySalary is an instant line of credit to young working Indians. EarlySalary is a pioneer in introducing instant loans & salary advances and has disbursed over Rs.4,000Cr worth of loans on its platform and currently disbursed nearly 100,000 loans a month and is considered one of the largest Digital Consumer FinTech Lender in the country. EarlySalary is a series C funded start-up and has raised multiple rounds of investment from global investors including Eight Roads (Fidelity) Ventures & Chiratae (IDG) Ventures and is considered one of the fastest-growing FinTech start-ups in India. With a clear focus to disrupt the finance and banking domain, EarlySalary has built a strong team focused on build Technology, mobile platform, Risk & AI/ML models to better decisioning and real-time lending. As a full-stack lender we manage both sides of the business building better technology and products for powering our lending platform and build ML models for better risk mitigation and giving real-time decisions to our customers.

Our ML & Risk Analytics Stack & Practice is focused on building a better Risk Score Card & building a high amount of automation. EarlySalary is considered one of the fastest & most automated lenders in the Industry.

Job Title: Customer Retention & Marketing Communications Expert

Experience: 2-4 years

Job location: Pune

Core Responsibilities:

• Help create a cross-sell strategy for the existing customers and also establishing

better connect with customers impacting customer loyalty, brand recall etc.

• A complete ownership mindset- work in a dynamic environment & deliver with a

complete 'go-getter' attitude

• Working on omni-channel remarketing tools

• Understanding product offering & find the right product fit for customers

• Designing communication strategy for cross-sell & reducing churn

• Collaborating with brand & creative team to own creative strategy

Preference and Experience:

• Analytical bent of mind

• Extremely good written communication skills

• Understanding of digital marketing & remarketing platforms

• Proficiency in analyzing campaign & customer data

• Good decision making skills

• Experimental bent of mind

• Worked on customer engagement marketing tools

• Experienced in writing customer communications

• Worked on customer journeys on mobile apps

• Experience in digital marketing, startup, fintech, strategy with focus on analytics

and customer communications

Academic qualifications :

• Graduate / MBA